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Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity referrals, personalized products, contests and games, augmented reality apps, and the metaverse.

Cadbury in the world Hide

Cadbury in the world Hide

the Cadbury in the world Hide The campaign was created to help consumers hide Easter eggs and engage with loved ones when they couldn’t be physically together during the pandemic. The virtual experience allowed users to purchase a real Cadbury Easter Egg, virtually hide it via Google Maps in a single location, and then write the recipient a personalized hint to find the egg. Once the recipients found the egg, they received a real, physical chocolate egg delivered to their home.

National Geographic #ThinkBeforeYouLike

Screenshot from the National Geographic campaign showing an adult cheetah

National Geographic on Twitter

National Geographic led the #ThinkBeforeYouLove illegal pet trade awareness campaign on endangered cheetahs. Modern cheetah owners use Instagram and TikTok to show off their pets, which are mostly collected from the wild where less than 7,000 adult cheetahs remain. Before subscribers liked or shared a social media post featuring cheetahs, they were asked to take a few seconds to think about the legality and ethics of what is depicted. The hashtag #ThinkBeforeYouLike was used to help spread the message about the role of social media in encouraging illegal wildlife trade.

Anheuser Busch #LetsGrabABeer

Anheuser Busch launched the #LetsGrabABeer campaign to raise awareness of Covid-19 vaccination efforts and encourage consumers to socialize responsibly as restaurants begin to reopen. It rewarded adults who proved they were vaccinated with a free round of beer. Then, over the summer, the brewer ran a nationwide campaign with the White House to help achieve President Biden’s goal of encouraging as many Americans as possible to get vaccinated, providing free drinks when the nation has met the White House vaccination target. Adults simply had to upload a photo of themselves in their favorite spot to receive a beer.

McDonald’s – Famous Orders

Screenshot of the McDonald's Twitter campaign showing Mariah Carey outside a McDonald's restaurant

McDonald’s on Twitter

In 2020, McDonald’s launched its “Famous Orders”Campaign with custom commissions from rapper Travis Scott and reggaeton artist J Balvin. In 2021, the program continued with custom commissions from Saweetie, Mariah Carey, and South Korean pop group BTS. Revealing the ordering preferences of iconic celebrities reinforces basic menu items in a fun way.

The Dove Self-Esteem Project

The Dove Self-Esteem Project was established in 2004 to help young people realize their potential by developing positive body confidence and self-esteem. In 2021, Dove worked with Grammy Award-winning musician Lizzo to support self-esteem building in women and girls and help end hair discrimination through the Crown Coalition. To kick off the partnership, Dove launched its ‘The Selfie Talk’ campaign, tackling the current digital distortion girls are exposed to on social media.

American Eagle – Future Together. Jeans forever

Screenshot of three smartphone screens showing the American Eagle Jeans campaign on Snapchat

American Eagle AR lens on Snapchat

American Eagle Outfitters has launched a campaign for back to school 2021, “Future together. Jeans forever, ”Introducing new styles for teens. Actors Caleb McLaughlin, Jenna Ortega, Addison Rae, Chase Stokes and Madison Bailey kicked off the campaign with a conversation on Clubhouse. Additionally, American Eagle has partnered with Snapchat to launch a ‘dress yourself’ experience, where users can purchase and try on selected augmented reality looks using the front camera. Additionally, along with Bitmoji, American Eagle launched a digital clothing line to outfit Bitmoji avatars of actors on Snapchat and the Bitmoji app.

Apple #shotoniphone

Screenshot of Apple's #shotoniphone on Instagram showing a bulldog

Apple #shotoniphone on Instagram

Apple launched its “Shot on iPhone”Campaign in 2014 with outdoor advertising panels of photos taken on the device. Two years later, Apple hosted the first competition to promote user-generated content, launching one of the longest-lasting social media campaigns, with over 23 million images and video clips submitted only to Instagram. . In 2021, Apple shifted the campaign towards pet photography, with the recent surge in popularity of pet adoption. Apple commissioned a series of pet portraits from acclaimed photographer Jason Nocito and hosted a free virtual event on how to take better pet photos.

YouTube – The short side of YouTube

To promote its Shorts tool for creating videos up to 60 seconds long, YouTube launched its “The Short Side of YouTube” campaign with 15 and 30 second spots, featuring musicians BTS, The Weeknd, Doja Cat and Camila Cabello. Emphasizing the ease of its competitor TikTok, the YouTube spots show how users can create clips using the sampled background audio and video. The campaign was launched with a $ 100 million fund to pay creators for creating original content on Shorts.

TikTok #TikTokReMake

Screenshot of a TikTok For Business #TikTokReMake entry with a man exercising

TikTok for businesses #TikTokReMake

TikTok launched the Redo campaign to celebrate iconic advertising campaigns and inspire brands and agencies with the creativity of the platform. Skittles, Snickers, and Old Spice have each partnered with creators to reinvent campaigns as TikToks. Using the hashtag #TikTokReMake, users were encouraged to create their own interpretations of their favorite ads.

Warner Bros. – Launch party on Roblox

Home page of the Warner Bros.  on Roblox

Roblox

To promote the summer film “In the Heights”, Warner Bros. Pictures hosted a virtual party on Roblox, the gaming platform. “Roblox launch party”Brought the music, dance and Latin American culture of the iconic film district of Washington Heights into the Roblox metaverse. Visitors to the Virtual Quarter could hang out outside the film’s central gathering store, contribute murals, and watch behind-the-scenes videos and interviews, including a dance tutorial from the film’s choreographer, virtual items, interactive mini-games and treasure hunts. . The meta-event includes a question-and-answer session and a virtual dance performance choreographed by a flash mob, like the movie.

Spotify – Only you

Screenshot of the Spotify Only You campaign

Spotify – Only you

In 2021, Spotify launched the “Only you”Complete campaign with an in-app experience and personalized playlists to celebrate that your listenings are unique, with 356 million users on Spotify and over 70 million tracks and 2.6 million podcasts. Spotify gave each user their own unique audio birth chart for revealed musical connections, personalized dinner mixes, unique audio pairings based on listeners’ interests, personalized song of the year, music for moments of the day and identifying personalized music and podcast genres.


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