FORT LAUDERDALE, Florida., February 28, 2022 /PRNewswire/ — Leading sports media and talent management brand, Game leaderis pleased to announce that Robert Elder will join the company as Director of Operations. Prior to this role, Robert was CRO at Genius Media Group, a media platform that brings music intelligence to the masses, which was recently acquired for $80 million. He had previously worked in the management of Group Nine, Live Nation and People Magazine.
Following Playmaker’s 2021 explosion, including 300% revenue growth, audience growth to over 39 million subscribers, including O&O and talent platforms, and strategic partnerships with various leading investors, the company aims to develop new content series, events, internal creative personalities and more subsidiary brands, among other projects.
“There is absolutely no substitute for experience, and finding someone with Rob’s experience and knowledge base in the world of digital media is extremely difficult. Luckily the timing was perfect, and we caught Rob fresh out of the Genius acquisition.” Explain Brandon HarrisCEO of Playmaker. “Rob fills the remaining void in the leadership group and allows us to further expand into exciting growth projects such as NFTs, Events and Talent, where we have seen great early traction. We are excited to add a real superstar to what was already a very complete team here at Playmaker,” Harris continued.
Mr. Elder will lead the charge of a number of Playmaker projects, including events, scaling the brand’s e-commerce offering, growing their talent division and securing strategic partnerships for move the business forward. He has over 25 years of experience in revenue generation, building and managing multi-team organizational structures, managing boards/investors, and mergers and acquisitions. His media leadership experience will advance Playmaker’s trajectory while helping the team avoid common mistakes that less experienced high-growth brands are often prone to.
“Playmaker is a true modern media company, delivering the content the consumer wants, in the voice they relate to and on the platforms they use. I’m thrilled to join a brand that’s exploding onto the scene. I plan to bring my experience in structuring and developing strategic partnerships to give Playmaker the necessary foundation to support this exponential growth”, noted Robert ElderCOO at Playmaker.
About the Gamemaster
Playmaker is a sports-focused media and management company with over 10 million social media followers, shows on Snapchat Discover and over 50 athletes and creators under management. Playmaker is focused on come-ups and comebacks, helping athletes and artists share and monetize their stories at scale through shows, brand partnerships, merchandise, and more.
Kalika Hastings for playmaker