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Ardagh Metal Packaging (AMP), a sustainable drinks can supplier based in Ireland, has acquired Hart Print, a Canadian company that provides digital printing services.

Hart Print claims to be the first company in North America to bring digitally printed cans to the beverage market.

The company’s technology is designed to provide high-speed digital printing for a range of box sizes.

Jean-Pierre Paradis, Managing Director and Co-Founder of Hart Print, said, “We are delighted to partner with AMP, a company that shares our concern for the customer experience and the environment.

“Under AMP’s ownership, we look forward to taking digital aluminum can printing to the next level by leveraging AMP’s global scale and expertise.”

Financial terms of the transaction were not disclosed.

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The acquisition of Hart Print is intended to enable AMP to serve a growing number of customers and provide the flexibility to meet the short-term needs of larger customers.

AMP said the North American beverage market has seen growing consumer appeal for cans.

Cans are currently used for more than 75% of new product launches in the market, as companies believe they offer performance, convenience and durability benefits.

Ardagh Metal Packaging CEO Oliver Graham said: “AMP has a strong reputation for innovation and customer service, including working with smaller and emerging customers to accelerate the growth of their brands.

“This initiative complements our growth capital program of more than $2 billion over 2021-2024 and further enhances our ability to serve these customers, as well as work with our largest customers on special launches, promotions and tactical marketing.

“We look forward to incorporating Hart Print into our offering and supporting its growth across our business in the years to come.”

In August, AMP merged with US special purpose acquisition firm Gores Holdings V.

The company posted a 14% increase in revenue to $1.03 billion at constant exchange rates for the third quarter of this year, which ended September 30.

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