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One fact has come to light during the Covid-19 pandemic: the adoption of technology is crucial for the sustainability of a business. As businesses around the world were forced to rely on alternatives to in-person collaboration, the need for innovations like digital sampling was greater than ever.

A new partnership between the retail brand and digital solutions company Avery Dennison and 3D fashion solution Browzwear puts a renewed emphasis on the need for virtual design solutions, especially at the labeling stage which, although often seen as an afterthought, can dramatically derail the speed to market. if it is not designed with intention. Without virtual solutions, designers can endure excessive cycles of physical sampling, resulting in textile waste, unnecessary carbon emissions and wasted time.

“Oversampling is a serious problem in our industry,” said Rana Sidahmed, senior global director, creative and marketing, Avery Dennison RBIS. “Beyond sustainability, putting branding at the forefront of the design process allows brands to get their products to market faster, meeting the industry’s ever-growing need for speed.

Not to mention that excessive sampling is also a financial burden. According to some experts, producing a single sample of clothing can cost anywhere from $ 1,000 to $ 2,000. Switching to digital methods can help companies reduce production schedules and result in significant financial savings.

With the new software update, available July 6, designers can choose from a library of Avery Dennison materials and fabrics to provide accurate visuals of its labeling solutions, a first for the industry as designers no ‘ve never had this kind of transparency before. Designers can develop, preview and test four prototype labels on garments, including “heat transfer” for exterior embellishments, “care label” for printed fabric labels, “sew-on label” ”For woven materials and“ hang tag ”for paper products.

The improvement is due to a 2020 collaboration between Browzwear and Adobe, in which the sampling platform incorporated Substance 3D texture and material creation technology to allow designers to quickly and easily create and visualize hyper-realistic print executions and other production-ready visual effects.

“With Avery Dennison’s material integrations into the Browzwear platform, brands can now create, customize and preview a truly unique garment from concept to completion in a fully digital environment before physical production begins,” said said Brian Cheng, Director of Digital Transformation, Avery Dennison RBIS.

This decision aligns closely with the materials company’s long-term sustainability goals, which include delivering more circular innovations, reducing its environmental impact throughout its operations and supply chain. and promoting a more engaged and inclusive team of employees. Earlier this year, he also released a report documenting what it will take for the fashion industry to achieve zero waste.

Browzwear’s virtual solution has been adopted by more than 650 organizations, including PVH, VF Corporation, Columbia Sportswear and, most recently, Pakistan-based denim factory Artistic Milliners, which has previously reported greater efficiency. in section development and sample approval processes. He’s working with Browzwear’s e-learning platform, Browzwear University, to advance technology internally and hopefully inspire more customers to join.

Through this partnership, Browzwear is moving closer to its goal of industry-wide adoption. “We’re excited to be working together to improve the design experience through realistic renderings, and ultimately continue our mission to increase time to market and reduce wasted materials,” said Sean Lane, vice -President of partnerships at Browzwear.

The company will be hosting webinars demonstrating the new enhancements on July 7 and 8. Users can register on the Browzwear website.

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