We have already seen new vehicles from BMW at CES 2022, most notably the new BMW iX Flow and now BMW has announced a new digital art mode.
BMW has said it will be one of the first companies to bring digital art to vehicles with its new BMW Digital Art mode.
Digital Art Mode is one of the all-new My Modes: their unique moments enhance the BMW driving experience by creating a synergy between the vehicle’s functions and its interior design. Depending on the driving situation and the general ambience, a holistic user experience comprising both functional and emotional level can be created at the push of a button or via voice control. To this end, the driving and steering control, ambient lighting and sound as well as the color scheme and graphics of the BMW curved display are precisely synchronized.
A giant step forward for BMW’s cultural commitment: after 50 years and hundreds of international cooperations, BMW will now introduce art into its vehicles. The new Digital Art Mode offers an additional option for drivers to personalize their driving experience according to their preferences and interests and to enjoy culture in their everyday mobile life. Digital Art Mode is the result of an intensive collaborative process between BMW Group Design and Chinese multimedia artist Cao Fei, whose art creates fascinating and sensual immersive moments. In 2017, Cao Fei designed the 18th BMW Art Car using the M6 GT3, the first of its kind to be fully digital in the history of this unique collection of mobile artwork. With this very first incorporation of digital art in an automobile, Cao Fei and the BMW Group are now taking a new step together.
You can find more details about the new BMW Digital Art Mode on BMW and also find out more details about their latest vehicles.
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