Tinie Tempah designed a digital jacket for The Google Pixel 6: Material You Collection.
The ‘Pass Out’ hitmaker contributed The Duke Puffer to the 12-piece unisex virtual fashion collection, with Bettina Looney, Radam Ridwan, Sophie Butler, Jack Guinness and Kyle De’Volle also among those who created a piece from the range .
Explaining his inspiration, Tinie said: “As we continue to embrace this tech-based world, we are constantly online and dependent on WiFi, 5G and radio waves. I wanted to design a jacket that doubles as a protection against these elements, while being stylish and practical.
“When designing my garment, I used the Pixel 6 to scan objects such as furniture, industrial equipment and clothing to understand how things were produced, which helped inform my ideas and my inspiration.
“We already have avatars and online versions of ourselves, so it’s amazing to be able to have virtual outfits as well. I’ve really enjoyed exploring the endless possibilities of technology and our phones with Google Pixel.”
The carbon-neutral collection was developed in partnership with The Manufacturer and DRESSX to showcase the customization offered by the new Google Pixel 6 phone and the durable virtual clothing can be used on images and characters online.
Daria Shapovalova and Natalia Modenova, Founders of DRESSX, said, “DRESSX is proud to partner with Google Pixel, The Maker and The Pixel 6 in our mission to embrace the future of fashion technology and make clothing digital. accessible to everyone in one click on their mobile devices.
“As pioneers of digital fashion, we are thrilled to see one of the largest and most influential companies in the world passionately supporting the digital fashion movement, enabling freedom of expression and celebrating individuality. by launching the unique Pixel 6: Hardware You Collection.
“We see the collection as the next major step towards an immersive, accessible and sustainable future of fashion, and at DRESSX we are proud to build it alongside one of the most forward-thinking companies in the field.”
To get your hands on a limited piece of Google Pixel 6: Material You Collection, visit http://pixel6.dressx.com/
Choose a garment from the collection, upload a photo and it will be sent back to you dressed as a touring item ready to be used in online profiles – and shared with the hashtag #TeamPixel.