Over the next few months, artists will have the chance to exhibit their digital work on the crown lights of the iconic PECO building.
The opportunity comes from Art in the air, a joint project between the Breadboard Technological Arts Program at University City Science Center and PECO. Each month through December, three selected digital art pieces will be on display on the first Friday atop the building, which is located on Market Street along the Schuylkill River and is a striking part of the city skyline.
PECO installed its iconic LED signage to replace older technology at the end of 2008 and officially lit the billboard on July 4 of last year. The array is made up of 118 40-foot-long LED columns, according to Eastern Sign Tech, LLC, the Atlantic City-based company that installed the setup.
In August, Northern Liberties-based digital media company Klip collective won the honors, with Tyler Graduate Jamie Dillon and Kean University Brian oakes.
“When they changed it, I missed the old PECO building. The ads all looked alike, like a PC presentation from 1991, ”says Ricardo Rivera, Creative Director and Creative Director of Klip. “So I’m glad they’re putting real art up there because it’s a great iconic canvas for digital media. “
Regarding the art itself, Rivera says the company dismantled some of its old footage to create Klip’s Submission, which features an abstractly multiplied and reflected goldfish video, seen below.
[viddler id-6083e14a h-278 w-420]Rivera says Klip submitted his art on a whim for the original 2009 launch of the digital billboard. While they weren’t chosen for the first round, they were given props – and an installation run – this time around.
While the technical requirements for the display panel are odd – a large format resolution of 2,224 pixels by 360 pixels at 72 dpi – Rivera says it was fairly easy to translate the company’s other work into the format.
“I face strange formats every day,” he says. “It wasn’t that far-fetched because I do architectural video all the time. “
Indeed, Klip, made up of 3 staff members and a handful of freelance interactive media, focuses on architectural installations, like his Miami Beach installation for Motorola during Super Bowl XLIV of 2010, shown in the video. below. The company even owns a patent on video mapping on and around projector objects.
Artists wishing to deposit their art on signage for the first Friday in September are asked to apply by August 24, and more information is available on the Breadboard website. Only artists from the tri-state region will be accepted.
Below, Klip’s installation in Miami Beach.