A blend of limited edition lemon and lime sports hydration salutes the team jersey, each in a unique design generated with HP Mosaic printing technology.
The all-digital flexible packaging printing supplier EPac flexible packaging printed resealable pouches using the HP Indigo 20000 digital press and HP SmartStream Mosaic automated variable design software.
“EPac has been a great packaging partner over the past two years,” says Elliott Freeman, vice president of marketing at Skratch Labs. “They came to us with the opportunity to design short-term packaging using HP technology that gives each packaging its own unique touch to our design. We jumped at the chance to showcase one of our key partners, the EF Pro Cycling team, and their revolutionary jersey design for a limited edition package. Everything went from idea to reality in three months, just in time for the Tour de France. Cycling fans go crazy for it.
This is ePac’s first HP Mosaic project. The limited edition of 10,000 unique sleeves were produced at the company’s Boulder, CO site, one of six currently operating in the United States. ePac is expanding internationally with sites in the UK and Vancouver, Canada opening later this year.
HP SmartStream Mosaic is an algorithm that automatically generates a large number of unique graphic patterns from a starting design by randomly transforming a main artwork file, rotating, transposing, swapping colors, and amplifying the design. anywhere.
“HP SmartStream Mosaic is an extremely powerful tool,” says Carl Joachim, CMO of ePac Flexible Packaging. “This project is a fantastic demonstration of how sports team sponsors can use their logos and designs to develop unique items for fans to get into the team spirit and save as collectibles. “
For the EF Pro Cycling Special Edition package, Skratch Labs and ePac worked together to implement a design theme that would represent the racing jerseys of the EF Pro Cycling team. The idea was to use the Rapha jersey design and the team’s motifs to create a set that would commemorate the team, one of the top contenders in this year’s Tour de France.. “With HP Mosaic software and our ability to create special metallic effects without metallic inks, we have created 10,000 amazing and unique packages,” adds Dustin Steerman, Managing Partner of ePac Boulder.
The 30-in. (76cm) HP Indigo 20000 can print virtually any flexible packaging application with unlimited variation and support the demand for increasing SKUs, along with the benefits of reduced waste through minimal setup and for the production of the necessary quantities only. The solution gives converters the freedom to produce almost any flexible packaging application, in addition to labels and shrink sleeves, on film or paper, all in a quality proven to help meet stringent brand requirements.
To learn more about the latest in packaging printing, be sure to visit PACKAGE Printing Pavilion at PACK EXPO Las Vegas 2019, where the The focus will be on the benefits of digital printing by showcasing the latest cost-effective solutions for smart, short-term, on-demand, cost-effective, variable data and personalized packaging.