FoxyMoron, the full-service creation and performance agency of the Zoo Media network, has won the full-funnel digital performance media mandate for Schwarzkopf Professional. The case will be handled by the agency’s Mumbai office. FoxyMoron will manage strategic content and brand design across all social media platforms as well as performance media.
Schwarzkopf Professional is part of the global Henkel group. The company occupies leading positions with its three business units in industrial and consumer activities thanks to strong brands, innovations and technologies. Schwarzkopf Professional is a leading beauty brand and part of the global powerhouse Henkel Beauty Care. The company occupies leading positions with its three business units in industrial and consumer activities thanks to strong brands, innovations and technologies. Schwarzkopf Professional owns several innovative and cutting-edge products in the hair category, in the fields of coloring, care, texture and styling, and is one of the world’s leading players in the professional hair market and the setting hair fashion trends.
Commenting on the victory, Prachi Bali, National Head of Partnerships and Business, North, FoxyMoron (Zoo Media), said, “The beauty category is one of the strengths of FoxyMoron as we have launched several integrated campaigns which have generated a positive business impact over the past decade. We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business goals.
Shama Dalal, Marketing Manager at Henkel Beauty Care India, said: “In FoxyMoron, we have found an agency that is immensely passionate about the ever-evolving beauty category. Being a content creation powerhouse with a solid understanding of emerging and high impact digital marketing trends, we are excited to take our brand to new heights with this collaboration.
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