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NEW YORK, June 16, 2022 (GLOBE NEWSWIRE) — INthe world’s leading performance branding company, today announced that Hard Rock Digital has selected WITHIN as its Digital Media Agency of Record (AOR).

“We are excited to bring Hard Rock Sportsbook to fans in multiple states across the country, and the digital strategy will be key to our success and growth. Having the right partner is crucial in these incredibly competitive markets and we appreciate the expertise and strategic vision of the WITHIN team,” said John Koller, Chief Marketing Officer and Chief Marketing Officer, Hard Rock Digital.

WITHIN will create an integrated, data-driven approach to drive the digital strategy for the Hard Rock Sportsbook app, Hard Rock Digital’s new mobile sports betting platform. WITHIN will design an omnichannel multimedia program, using iterative assets and real-time data, to promote the app and drive awareness and downloads. WITHIN will work with Hard Rock Digital to ensure its marketing and business objectives are aligned with campaigns across all media channels.

“We look forward to working with Hard Rock Digital to craft a media strategy that will maximize reach and lifetime value while providing a new and fresh way to engage dedicated consumers who already love the physical Hard Rock experience,” said said the CEO of WITHIN. Joe Yakel.

WITHIN is the world’s leading Performance Branding company. WITHIN reduces the silos between performance and brand to unify goals, targets and marketing strategy. Combined with a brand’s unique value proposition, WITHIN’s integrated media and personalized content solutions are designed to maximize growth. For more information, visit

About Hard Rock Digital
Hard Rock Digital is Hard Rock International and Seminole Gaming’s exclusive vehicle for interactive gaming and sports betting globally. Known worldwide for its famous cafes, casinos, hotels and collection of musical memorabilia, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of sports betting and gaming on Internet. Based in Hollywood, Florida, and with offices in Austin, Texas, Hard Rock Digital is dedicated to creating the best place to play for sports fans and mobile gamers everywhere.

Join us by visiting and following @HardRockSB on Twitter for the latest betting actions. For news, visit or follow @HardRockDigital on Twitter.

Media Contact
John McCartney
Jmac RP

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