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Johnnie Walker partners with BlockBar, the first direct-to-consumer NFT marketplace for luxury wines and spirits, to offer an exceptionally rare whiskey combined with seven pieces of digital art, as well as an exclusive VIP experience

HONG KONG, May 18, 2022 /PRNewswire/ — Today, Johnnie Walkerthe world’s No. 1 Scotch Whiskey[1]in the same way BlockBar.comis offering seven whiskey connoisseurs the chance to own an extremely rare bottle of 48-year-old Johnnie Walker Masters of Flavor NFT, along with their own digital art and access to an exclusive brand experience in Scotland.

Digital art

the digital arts unlock access to a unique piece of graphic design by the artist Kode Abdo aka BossLogic. The renowned artist is known for his fancasts, creating posters for some of the biggest films of recent years, and more recently teaming up with the footballer Lionel Messi to create a new series of artistic NFTs featuring the global sports icon.

BossLogic said: “The Art of Flavor. The Alchemy of the Elements. The Taste of Generations. I am proud to present this ‘once in a lifetime’ collection of seven unique works of art. Each piece is a unique celebration of the souls of life, accompanied by seven rare bottles of 48-year-old Blended Scotch Whisky.Seven treasures reserved for the most worthy connoisseurs.

The experience

Each bottle is associated with a once-in-a-lifetime opportunity to take a once-in-a-lifetime trip to Johnnie Walker Princes Street – the brand’s visit experience at Edinburgh, Scotlandwhere they will immerse themselves in the journey of the flavors of Johnnie Walker and the country’s whiskey culture.

While staying at the lavish Gleneagles Townhouse, NFT owners will visit the iconic Glenkinchie Distillery, which plays a vital role in the making of Johnnie Walker whisky, take a guided tour of the Diageo Archives and enjoy VIP tastings of the rarest and most collectible whiskeys in the Diageo collection.


Johnnie Walker Masters of Flavor is crafted from rare, short-lived whiskeys – all aged at least 48 years – from the four “ghost” distilleries of Port Dundas, Brora, Glen Albyn and Glenury Royal. It sits in a hand blown green baccarat crystal decanter and is beautifully presented in a handcrafted wooden cabinet.

This incredible blend shows how the masters of the art of whiskey making combine generations of Scottish knowledge and craftsmanship with their own expertise in malting, distilling, cask aging and, of course, blending. blend, to create a truly exceptional scotch.


Johnnie Walker Global Brand Director, Julie Bramham says, “At Johnnie Walker, we are always striving to create unique experiences that people can enjoy and engage with around the world. This innovative collaboration with BlockBar puts Johnnie Walker at the forefront of what is possible in whiskey, offering something truly unique to whiskey enthusiasts and collectors everywhere.”

Dov FalicCEO and co-founder of BlockBar, adds: “In partnership with Johnnie Walker because her very first NFT drop is so exciting. This partnership demonstrates how an NFT can be more than just a product, it can be a unique experience that gives shoppers exclusive and lasting access to a brand, its heritage and its future.”

How to buy

Johnnie Walker Masters of Flavor NFTs will be available for purchase at 10:30 a.m. EST Tuesday, on May 31 on a first-come, first-served basis. At the price of $35,000 the Johnnie Walker Masters of Flavor NFT are available for purchase with ETH or fiat. The Lobby will open at 10am EST on To enter the Lobby, each participant must have either $35,000 in their Ethereum-based wallet connected to the site or receive pre-approval if they intend to pay by bank transfer. To 10:30 a.m. the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully pay will also receive an NFT artwork by BossLogic transferred to their wallet, along with the option to redeem the Scotland live. If you have any questions, please contact BlockBar via email at or Whatsapp/Telegram at 305-814-6772

Notes to editors:

On Johnnie Walker:

Johnnie Walker is the World’s Number One Scotch Whiskey Brand (IWSR), enjoyed by people in over 180 countries around the world. From the time of its founder, John Walker, those who blend his whiskeys have sought above all taste and quality. The current range of award-winning whiskeys includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together, they represent more than 14 million cases sold each year (IWSR, 2020), which makes Johnnie Walker the world’s most popular Scotch whiskey brand.

About Diageo:

Diageo is a global beverage alcohol leader with an outstanding collection of brands that include Johnnie WalkerCrown Royal, J&B, Buchanan’s and Windsor whiskies, as well as Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO), and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and our performance, visit Visit Diageo’s global resource for responsible drinking,, for information, initiatives and ways to share best practices. Celebrating life, every day, everywhere.

About BlockBar:

Founded in October 2021, is the world’s first NFT DTC marketplace that connects consumers and collectors with luxury wine and spirits brand owners by providing the ability to trade NFTs for unique products. Having been in the spirits industry for many years, the co-founders Dov and Sam Falic noticed the issues consumers and brands were facing in the world of wine and spirits and launched to provide transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from BlockBar. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cybersecurity and cryptosecurity firms ensures that transactions are fully protected and transparent. Consumers can transact directly with BlockBar and no longer have to worry about authenticity or storage. Physical bottles are stored in a secure facility at Singapore with 24/7 security, motion sensors and temperature control. Buyers can pay for products via fiat or ETH and have the option to burn the NFT to redeem the physical product, resell the product through the marketplace, or gift through the platform.

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