LaneTerralever, a southwest-based digital marketing and branding agency, announced Monday it has acquired digital media and consulting firm Convince & Convert, and will operate the two agencies under a new collective called Experience Dynamic.
The two agencies will have separate client relationships, but together offer a comprehensive portfolio of customer experience services – including insights, strategies and creations – under the umbrella of Experience Dynamic.
LaneTerralever explored acquisition options after the pandemic forced the agency to reassess how it was supporting its clients through Covid-related changes, noting how the new landscape required new strategies and tactics to ensure that the marketing and customer engagement sides were aligned, said CEO and founder Chris Johnson.
It was then that he set his sights on Convince & Convert, which Johnson considered to be at the forefront of thought leadership in customer experience.
Convince & Convert will balance LaneTerralever’s services with its strategy and advisory skills. The agency counts Oracle, Cisco and Sam’s Club among its clients, adding to the list of LaneTerralever, including Toyota, Western Alliance Bancorporation and NextCare Urgent Care. The agency will handle the marketing side with services like content marketing strategy, search engine optimization, and user experience design.
Jay Baer, Founder of Convince & Convert, will serve on the Advisory Board of Experience Dynamic. Kelly Santina, President of Convince & Convert, will continue to lead the agency.
Johnson wants to add research to the company’s service portfolio to better understand the cost of customer service (i.e. time, money, and resources) and inform design departments of operations, products and services.
For his part, Baer hopes that over the next year, Experience Dynamic will be recognized as a leader in end-to-end customer experience marketing.