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Greg Kirkham
Founder and CEO of Wells Digital Media
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Each week on “Marketing and Beyond,” our host interviews media experts across the country. This week, our host talks to Wells Digital Media’s Greg Kirkham. To find out more, see

What is your company’s Elevator pitch when talking about your business?

Wells Digital Media provides our clients with the expertise provided to some of the world’s fastest growing brands, providing them with a complete marketing solution from concept to revenue.

What changes has your company made in the past 2 years that impacted your business?

Over the past 2 years we have expanded our team and offering to include a full service marketing product. Our team consists of myself, a sales and marketing consultant and former vice president of analytics for Harmon Brothers, expert media buyers and content developers, and expert project managers and managers. Dedicated Account Managers, to ensure our customers get top-notch service and delivery without the hassle. We start every relationship with a comprehensive customer journey analysis, 5-week market acceptance test, comprehensive customer advertising and analytics, and expert-level discovery of the customer base.

What advice would you give when it comes to digital marketing?

Decorate your ads! Go through each stage (top of funnel, middle of funnel, bottom of funnel) and dissect the message. Build a narrative around your business and the message you want to convey / the customer resonates with. Meet your customer where they are and help them see the value you want to convey.

What is the biggest change in marketing you see coming in the next 2 years?

Marketing is going to become much more personal – value-based and journey-centric. Customers become much more savvy, they don’t waste time on products they don’t care about, and they need a lot more connection to choose to make a purchase. If the business doesn’t have a great customer journey, it’s missing out on most of its potential revenue generation.

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