Los Angeles, December 23, 2021 (GLOBE NEWSWIRE) – Michael Janiak’s mission is to help founders, disruptors and visionaries build their brand identities and e-commerce experiences, by fully realizing their vision and by connecting with clients in a way that resonates.
Listen to Michael Janiak’s full interview with Adam Torres on Podcast Marketing Mission Matters.
How did Pattern’s journey begin?
Janiak says he was interested in drawing as a child, and that instinct morphed into a love of graphic design when it was first exposed to it through skateboarding and snowboarding. In high school he joined a graphic design program where he first learned PhotoShop, and after that there was no turning back.
“That’s kind of where the passion for design and visual language – being able to shape people’s feelings or perception of something with art – that’s really where it happened to me.” , he said.
A 3rd generation American with an entrepreneurial streak, he says his passion for building businesses has been passed down through his family. Today he has worked in design for over 20 years and has spent time in New York City, Los Angeles, San Diego and the San Francisco Bay Area. Over time, his deep experience in digital marketing, campaigns, print design, corporate branding and e-commerce led to a business partnership with Pattern co-founder Isaac Newton. .
What Pattern does for its clients
Pattern’s service offerings focus on user experience and visual design for e-commerce, which primarily involves website and app design. The agency also specializes in branding, from logo and name design to a host of related offerings. Over the past two years, Janiak notes, Pattern has worked with an exciting range of startups and celebrities, including brands launched by beauty influencers like Jaclyn Hill and Jeffree Star and cultural icons like Jonathan Van Ness of Queer. Eye. They also recently designed the digital brand and e-commerce experience for musician Ariana Grande’s new beauty brand, rem beauty.
On working with the founders
For founders looking to grow their brands, Janiak suggests focusing on making products that people love. Rather than doing too much, he says, brands should ask customers what they’re looking for and respond in the same way. As for working with the founders, he says trust is key and can take time to build. It’s an art to visualize a founder’s ideas through design, give them what they want and make them the best possible version of themselves. This process can be iterative, he notes, and when executed well, can result in something beyond the founder’s initial hopes and expectations.
What’s next for Pattern?
The past year has seen a wave of accolades for Pattern, including a Webby nomination and a win in the ecommerce agency category at the Shopify Commerce Awards.
Looking ahead, Janiak says Pattern will continue to offer and evolve its knowledge of brand identity, e-commerce experience design, and product and platform design, as well as new offerings. related to UX and UI design for Web3, NFT and Metaverse. The team plans to continue to grow in size while focusing on e-commerce applications and branding, with a view to working with more startups as well as established brands.
To learn more, visit https://www.thisispattern.com/.
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Michael Janiak was interviewed on Mission Matters Marketing Podcast by Adam Torres.