Hilton announced a new digital art and NFT pilot program that will feature seasonally rotating and curated art collections by the world’s top digital artists at select New York properties.
In partnership with Niio Art, a company at the forefront of the growing digital art and NFT trend that provides access to the highest quality digital art from thousands of leading contemporary artists and galleries , Hilton will install digital artwork in the guest rooms and public areas of its iconic New York properties Hilton Midtown and Conrad New York Midtown.
From the carefully curated collections of art found in every Conrad hotel around the world, to constantly evolving technologies designed to enhance the guest experience, Hilton has a rich history of art and innovation. To continue this tradition, the pilot program allows Hilton to explore an increasingly popular medium to deliver even more value to its guests. Through the partnership with Niio Art, guests will be able to enjoy digital artwork in public areas and hotel rooms, with the option to take certain pieces home as part of an online subscription service. artistic streaming or an NFT gift.
“Hilton has long believed that art helps create a more friendly and engaging environment for guests at properties around the world,” said Larry Traxler, Senior Vice President and Global Head, Architecture and Design, Hilton.
“Exploring this growing medium allows us to be at the forefront of art and design and continue to offer guests interesting and eye-catching pieces that will further enhance their overall stay experience. With this new program Digital Art and NFT, Hilton’s signature hospitality can stay with guests long after they leave.
Hilton’s new digital art program will feature a unique selection of kinetic artwork, presented on digital screens in public areas and guest rooms, from some of the medium’s leading artists, in addition to specially commissioned NFT works . With digital art being an important medium for a new generation of guests, the carefully selected rotating works are sure to engage and inspire. For the first time ever, guests will also have the option to bring the experience home, courtesy of Hilton and Niio, through a unique app-based art streaming experience.
The collection will debut at the New York Hilton Midtown and Conrad New York Midtown scheduled for the start of NFT.NYC 2022, the world’s leading annual non-fungible token conference to be held in New York City starting June 21.
“We are thrilled to partner with Hilton, a company that has always supported artists and the arts, to implement inventive digital art and NFT programs,” said Rob Anders, Co-Founder and CEO Niio Art.
“NFTs and digital art are growing in popularity, and we know that showcasing quality works by our world-class artists, in upscale Hilton properties, will inspire, engage and educate Hilton guests during and after their stay.”
To see the New York Hilton Midtown or Conrad New York Midtown digital art collection in person, visit Hilton.com to book a stay.