Nike has tapped Dantley Davis as the company’s vice president of digital design.
Davis, who announced the role change on Twitter and LinkedIn, was previously Twitter’s senior design director since June 2019. According to his LinkedIn profile, he also served as Facebook’s product design director and design director. at Netflix.
“Today marks the next chapter in my career and I am honored to join Nike as Vice President of Digital Design,” Davis wrote on LinkedIn last week. “The principles of Nike have always resonated with me because they understand that sport can unite us. For me personally, Nike also represents culture, music and fashion, which sounds like a dream combination!
FN has contacted Nike for comment.
The news marks a major leadership appointment at Nike after a handful of notable departures. According to a report from Complex, a handful of top designers left the company in November.
The appointment also comes as Nike doubles down on its digital capabilities, including e-commerce, mobile apps and experiences in the metaverse. In December, Nike acquired RTFKT, a digital creator of virtual sneakers, collectibles and accessories, in a bid to expand its influence in the metaverse. In the wake of the deal, Stifel analysts said the acquisition had “strategic value” to help “accelerate the expansion of potential Nike NFT offerings.”
In March, Nike reported results for the third quarter of 2022 that exceeded analysts’ expectations, despite the continuing challenges of the supply chain crisis. The athletic giant reported Q3 revenue of $10.9 billion, up 5% year-over-year and 8% on a currency-neutral basis. That figure topped a Yahoo analyst survey’s $10.59 billion revenue estimate and was driven by Nike’s direct growth of 17%. Net income was $1.4 billion, down 4% year-over-year. Diluted earnings per share were 87 cents, which also beat analysts’ forecasts of 71 cents.
Performance was driven by strong results from its digital and DTC businesses. Nike direct sales were $4.6 billion, up 15% on a reported basis and 17% on a currency-neutral basis. Nike’s digital sales grew 19%, driven by 33% growth in North America. Sales at Nike-owned stores increased 14% while wholesale revenue decreased 1% on a reported basis but increased 1% on a currency-neutral basis.