BENSALEM, PA – (COMMERCIAL THREAD) – Parx Interactive, one of the leading mobile casinos and sports betting in Pennsylvania, today announced two other high profile brand ambassadors who have decided to join their team, Rich Gannon and Eddie Alvarez.
Rich Gannon, a Philadelphia native, former NFL MVP and four-time professional, as well as a St. Joe’s Prep and University of Delaware graduate and 16-year veteran announcer with CBS Sports, joins UFC and the Bellator lightweight champion Eddie Alvarez as the new Parx Brand Ambassadors. Alvarez is also from Philadelphia and comes out of the Northeast Catholic who holds 40 (as of September 2021) professional wins. Alvarez is actively fighting for ONE CHAMPIONSHIP.
As brand ambassadors, Gannon and Alvarez will represent Parx Interactive on social media with content ranging from podcasts to long and short videos. In addition, they will be making personal appearances on behalf of Parx Interactive at various events.
“The association with these two highly respected and well-known champions will continue our efforts as we see the convergence of sports betting, sports content and social media,” said Matthew Cullen, senior vice president of Parx iGaming and Sports . “We’re committed to being at the forefront of this convergence to engage sports fans and deliver the content they demand from names they respect.”
“Rich Gannon is known for producing educational and engaging content as an athlete and TV host,” said Gil Bushkin, senior director of Parx Interactive Marketing. “When we sat down with Rich and heard his take on the NFL and his insider knowledge gained over 18 NFL seasons and 16 years as a national broadcaster, we knew he could provide content that our customers would love to see. ”
Eddie Alvarez has been targeted by Parx Interactive for its wide appeal with young adult sports fans, especially those interested in the very popular mixed martial arts. “Eddie is well connected with his fan base and is highly respected for his knowledge and commitment to fans,” said Matthew Cullen of Parx Interactive. “Eddie understands who we are and how to deliver content-hungry Parx fans across all of our platforms. ”
Gannon and Alvarez join other Parx Interactive brand ambassadors, such as media personality Natalie Egenolf, sports presenter Dei Lynam and popular radio host Sam Wilson. “We’re not done adding brand ambassadors to our team at Parx Interactive,” said Gil Bushkin of Parx. “Like good professional sports general managers, we are constantly looking for those who will complement our team to keep Parx Interactive at the forefront of sports content, sports betting and digital media.” Matthew Cullen added, “Our new digital media division is designed to create fun and engaging content not only in sports, but also in lifestyle, which helps our customers discover all that the Parx Interactive brand has. to offer.
ABOUT PARX INTERACTIVE®
Parx Interactive® is a wholly owned subsidiary of Greenwood Gaming & Entertainment and offers retail sports betting with a world class 7,500 square foot bookie at Parx Casino. Parx Interactive operates the best iGaming gaming and online / mobile sports betting products in Pennsylvania and New Jersey and recently launched products in Michigan. For more information on Parx Interactive®, visit www.parxcasino.com.