Pod Digital Media, the first network of multicultural podcast agenciestoday announced a groundbreaking advertising partnership with McDonald’s.
The new dynamic offer launched with custom segments and content showcasing McDonald’s offerings in addition to specialty ads targeting diverse young audiences. Pod Digital Media previously welcomed Infiniti USA, Capital One and Ulta Beauty as new customers this year, adding to an impressive portfolio and proven track record of coordinating media partnerships and title sponsors for multicultural podcasters. .
“My first job as a teenager was working at McDonald’s as a drive-thru cashier and now working with the brand to amplify black and other voices is a dream come true,” said Gary CoichyCEO and Head of Partnerships, Pod Digital Media.
“We are thrilled to partner with McDonald’s, especially in light of the company’s commitment to accelerating advertising investments in diverse company-owned media companies that reflect its diverse customers, team members and communities. .”
As a leader in multicultural podcasting, Pod Digital Media will help McDonald’s connect with Gen Z listeners and their core audience ages 35-49 in a meaningful way across the network. Pod Digital Media will support McDonald’s by creating personalized content, placing pre-roll and mid-roll ads on the network’s African American, Asian American and Pacific Islander, Hispanic, Gen Z and Esports properties.
Multicultural audiences and the consumer sector have the greatest spending power, according to The Nielsen Company, estimated at $3.4 trillion, and Pod Digital Media reaches this audience effectively and authentically. PDM’s growing network of shows includes “Behind the Mask” featuring the NFL legend Takeo Spikes“C’mon Son” hosted by the rapper and hip-hop personality Ed loversand “Black Girl Podcast”.
“Partners like Pod Digital Media enable McDonald’s to connect authentically with our customers,” said Michael CarpenterUS DEI Marketing Strategy Director, McDonald’s USA.
“Various owned media provide our fans with the opportunity to see and hear stories told for and by their community, making McDonald’s a place where you can enjoy your favorite meal while feeling seen, heard and respected.
This announcement follows the launch of the Pod Digital Media app which saw a thirty percent increase in downloads last summer. Users of the Pod Digital Media app can browse hundreds of shows on the platform hosted by Black, Latino, Asian and other podcasters of color in more than a dozen categories, including sports, health and well-being, news, etc. The PDM app was officially launched in the spring of 2021 to continue the company’s mission to promote and generate revenue for multicultural podcasts and connect them to premium advertisers and more listeners.