Snapchat is taking a deep dive into the world of artistic expression by recently rolling out its new digital art series.
The app is said to have collaborated with LACMA AKA, the Los Angeles County of Art Museum, to bring an exciting adventure to its art-loving users.
Snapchat says it pays homage to the city’s long range of historic landscapes as well as the talented artists the company has partnered with. The end result is various design lenses that give viewers a whole new perspective on the art using the app’s enhanced AR technology.
Art lovers can now say hello to three stellar installations located across the city by peeking through the innovative Snap Camera.
These particular works of art can be viewed through the Snap camera and involve some of the most exciting installations that have been intricately created by famous artists such as Kang Seung Lee, Judy Baca, and Kang Seung Lee.
Not only will users be able to peek into the pieces through up-close examinations that are currently frozen at physical locations, but they will even be able to immerse themselves in the travel experience by scanning Snapcodes that virtually transform them to reach the actual destination.
This exciting new launch is dubbed Snapchat’s fabulous effort to make arts and culture experiences more accessible through digital media.
Meanwhile, other reports have shown how the platform is working with a number of other famous artists like KAWS and Jeffrey Koons to come up with art installations that are very similar to the ones already on offer.
The company hopes its efforts could potentially encourage users to engage more with the theme of art via an entirely new process. This includes helping designers introduce themselves and trying out the app’s long list of innovative tools that are great when it comes to letting users connect with them across different projects.
Likewise, experts believe that the initiative would end up giving an array of creative inspiration within the app, adding all the more reason to use Snapchat more for the thrilling experience.
As more artists and creative designers get involved, many are predicting that the project could turn into a full digital art movement as experimentation ramps up using the AR approach.
Now, it looks like most of us won’t miss the dynamic approach of attending art exhibitions like never before through apps like these. And let’s not forget that with the upcoming Metaverse change, this approach seems to be more user-friendly as there are more chances for human interactions.
For now, Snap is paving the way for greater connections in the virtual world, and we hope a fun trip to an art gallery via VR headsets isn’t too far away.
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