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Mumbai, Maharashtra, India (NewsSee) • As industry leaders in film and music, T-Series and Hungama are all poised to revolutionize Indian entertainment content creation and digital experiences • By providing access at HEFTY Metaverse, the association will introduce users to unparalleled “money can’t buy” experiences that include NFTs • HEFTY Entertainment is set to be Hungama’s Web 3.0 initiative in the Metaverse T-Series, the most Asia’s largest music label, publisher and India’s largest film studio has announced its foray into non-fungible tokens (NFTs) in association with HEFTY Entertainment, a division of Hungama, one of the largest digital media entertainment companies in South Asia, with over 90 million monthly active users (MAUs) across music, games and video, partners with T-Series which has the largest subscriber in the world based on Youtube e with a total subscriber base of over 395 million users with an equally large community of 75 million social media followers across Facebook, Instagram & Twitter. This first foray into the global digital entertainment industry will see the two leaders raise the bar in creating and consuming entertainment through HEFTY Entertainment – ​​A Web 3.0 initiative by Hungama. This was done in partnership with Polygon – the leading platform for Ethereum scaling and infrastructure development.

This strategic partnership between the two companies builds on a longstanding 20-year association between T-Series and Hungama. Joining forces to create the next great digital revolution, T-Series and Hungama will leverage their vast global distribution network and an enviable library comprising two hundred thousand songs, 65,000 music videos and more than 150 movies in the Indian languages.

Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with thriving Web 3.0 communities that move consumers through the Metaverse. This will see Hungama create NFTs, rare collectibles, and “money can’t buy experiences” and unlock special moments from T-Series’ vast catalog of new and existing content.

Sharing his thoughts on the association, Bhushan Kumar, President and CEO of T-Series, said, “We are delighted to expand our alliance with Hungama, which spans two decades, and empower our community to access the metaverse. As we continue, we look forward to expanding and improving the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry. Delivering a future full of potential, interactivity and collaboration for our communities around the world. Speaking of the tie-up, Neeraj Roy, Founder – Hungama said, “We are thrilled to extend our longstanding partnership with T-Series and establish ourselves as the first to enter the entertainment metaverse. We look forward to redefining consumer content with this Web 3.0 initiative as we find new ways to collaborate and interact with fans. Our partnership with T-Series has grown stronger over time and it’s quite commendable what Bhushan Kumar and his incredible team have built over the past decades. I am very happy to hold their hand to enter the metaverse and we promise to give billions of Bollywood fans around the world an experience that will bring them value on our platform.” Sharing his thoughts on this occasion, Neeraj Kalyan, President of T-Series, said, “T-Series has demonstrated its leadership position through innovation and the adoption of new technological advancements as we have continued to drive distribution in an ever-changing digital landscape. The partnership between T-Series and Hungama is built on mutual trust and we will continue to consolidate in more meaningful avenues, similar to our foray into the NFT space.” Speaking about the partnership, Siddhartha Roy, CEO of Hungama, said, “Hungama looks forward to bringing immersive experiences in the Web 3.0 metaverse to its large, nurtured communities over time, in more than 40 countries, with more than 150 partners. global distribution ats. Having carved out a legacy of delivering iconic/legendary musical hits over the past 3 decades such as Aashiqui, Dil Hai Ki Manta Nahin, Aashiqui 2, Yaariyan, Ready, BhoolBhulaiyaa, Satyamev Jayate, Tanhaji, HaseenDilruba, Arangi Re, Ludo , Chandigarh Kare Aashiqui, Kabir Singh, SonuKeTitu Ki Sweety, Pushpa (Hindi) among others, the Series T slate for 2022 will up the ante when it comes to engagement and popularity. Additionally, after a successful past decade working on a diverse genre of films that have been box office hits and critically acclaimed, T Series will once again captivate the world with a wide range of movies in 2022 and beyond. of the. Some of their upcoming releases include Adipurush, RadheyShyam, BhoolBhulaiyaa 2, Ek Villain Returns, Jhund, Action Hero, Hit, Anek, Animal, Thank God, Shehzada, Jalsa, Lady Killer, 100%, Bull, to name a few -ones.

The partnership aligns with Hungama’s goal of exploring and developing innovative ways to entertain and engage audiences around the world. Together with T-Series, the two will redefine the way content is created and owned, as they remain a force to be reckoned with in the global music, games and film industry. About Hungama Digital Media Entertainment Pvt. ltd.

Hungama is a leading digital entertainment company in South Asia. Founded in 1999, Hungama has remained at the forefront of India’s internet revolution and created exceptional digital experiences by combining entertainment and technology. In an effort to include more consumers under the digital entertainment umbrella, Hungama has worked to introduce destinations that simplify the consumption of digital content while enriching it. Hungama’s portfolio spans a wide range of services that have touched over a billion lives in more than 190 countries. These include Hungama Music – a popular music streaming platform, Hungama Play – the go-to destination for video streaming, Hungama ArtistAloud – a platform for independent artists, Bollywood Hungama – the leading destination for entertainment news and Hungama Games – a developer, publisher, marketer and distributor of mobile games. Leveraging its strengths in distribution and aggregation, Hungama is also able to work with telecom, DTH, ISP and OEM partners to create unique and engaging entertainment destinations for consumers. Over the years, Hungama Digital Media has won the trust of the investment community and received investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others. Based in Mumbai, Hungama also has offices in Delhi NCR, Dubai, Singapore and Dhaka. For more details, log on to Image: Bhushan Kumar, President and CEO – T-Series and Neeraj Roy, Founder – Hungama

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)

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